On behalf of the STIM promotion board Nordic by Nature has now initiated a cooperation with German VEVO to bring Swedish music to the forefront on the German music market. Because of ongoing disagreements between Youtube and GEMA, much of the uploaded content on Youtube is blocked in Germany, and thereby Swedish artists are missing out on vital publicity, promotion and profit.
Vevo is one of the leading platforms for music videos and entertainment content, worldwide, and it includes both music videos, live concerts and live shows. The idea of Vevo is to utilize visual media to let the audience see and feel the music, and their concept is to present a handpicked selection of music videos on their front page and additional pages with editorial content and additional categories.
Nordic by Nature will be collaborating with Vevo towards getting Swedish music uploaded to programs and categories, and the next step is to connect with artists and publishers, who share the vision of this project – to bring focus to Swedish music, artists and composers in Germany. Publishers and stakeholders who are interested in taking part in this initiative are welcome to contact Nina.